Flexible Packaging: An E-Commerce And Shipping Strategy

Flexible packaging has several benefits over traditional rigid packaging for merchants creating e-commerce and shipping strategies. The pandemic necessitated a quick change in strategy, with packaging solutions designed more for online sales than for in-store transactions. Alternatives to flexible packaging stepped up to the plate, assisting packaging firms and brands in meeting the demand of e-commerce. 

Three important factors for producers and packagers to take into account are highlighted in a recent online article on plasticstoday.com. The author addresses the e-commerce and shipping needs of sellers by providing examples of how flexible packaging performs better than rigid alternatives.